TikTok Shop Ads Management for US Brands

Name: Matías Gañan: senior Meta & Google Ads for US businesses
Uploaded: 2026-10-29T16:45:00-03:00
Duration: 44 s
Description: A 44-second intro: 10 years in paid media for Lottoland, Silence and Burger King, over $3M in ad spend managed, based in Argentina working on US hours, and a 90-day guarantee.

The method

TikTok Shop management that actually sells.

TikTok Shop is not "post a video and hope". The order matters: get approved, connect the catalog and tracking, feed the algorithm with native content, then scale only what sells.

Approval first

Seller Center, product listings and policies in order before spending a dollar. In restricted categories like supplements, approval is the first job: I've done it.

Catalog and tracking

Shopify (or your store) synced with TikTok Seller Center, events verified, and sales reconciled against your real orders. Paid, organic and affiliate sales measured separately.

Content, creators, scale

Shoppable videos, catalog ads, livestreams and an affiliate program with creators. Every format is tested, and budget only goes up when the cost per sale holds.

Key takeaways

What it is: TikTok Shop Ads management for US ecommerce brands, run personally by Matías Gañan, a paid media specialist with 10 years of experience. No account managers in between.
What's included: Seller Center and product approval, catalog and tracking setup, shoppable video and catalog ads, creator and affiliate management, testing and weekly reporting.
Proof: for PaleoLife, a supplements brand, TikTok went from an inactive channel to daily sales, after getting the shop approved in a restricted category.
Pricing: tailored after a free written audit, based on catalog size and ad spend. No long-term contract.
Guarantee: 90 days. If you don't like the work, the management fee is refunded. No fine print.

The process, in four steps. Approval comes first, because nothing runs without it. Then the catalog and tracking get connected so every sale is measured, the content engine starts (shoppable videos, catalog ads, creators and livestreams), and budget only scales on what keeps its cost per sale. Read the full TikTok Shop strategy.

If you want the details, I wrote the complete TikTok Shop Ads strategy for ecommerce brands, including what to do in restricted categories and how to measure when every sale happens inside the app. Creative is half the game on TikTok: here's what makes an ad stop the scroll and how to use AI to produce variations without losing judgment.

Already running Meta Ads? The same principles apply to campaign structure and to diagnosing ads that don't convert.

Proof

From dead channel to daily sales.

44 seconds on who I am and how I work. Sound on.

TikTok had always been PaleoLife's hardest channel: a supplements brand, in one of the categories TikTok reviews most strictly, with ads that wouldn't get approved.

I got TikTok Shop and TikTok Ads up and running within the category's requirements, integrated Shopify with Seller Center to sync products and tracking, and built a multi-format content engine: shoppable videos, catalog ads, livestreams and affiliate creators. The result: a channel that was inactive became a steady revenue stream, with daily sales from ads and affiliate content.

The same playbook, with the same rigor I applied to Silence (−70% cost per acquisition), Lottoland and Burger King Switzerland, now on your shop.

★★★★★

Matías was key to getting us approved and activated on TikTok Seller Center, no small feat in a category as restricted as supplements. He also managed our ambassadors with exceptional clarity and organization, ensuring consistent content and solid sales.

Emanuel ColomboCMO, PaleoLife

**Brian Fjeldsted**VP of Marketing, Vogue Tyres (US)

★★★★★

We cut our cost per acquisition by more than 70% and increased our conversion rate by 180%, through smarter targeting, creative optimization and landing page improvements.

Judith GrauBrand Marketing Manager, Silence

Signed testimonials, with name and title. All nine are on the home page.

Pricing

Priced to your shop. Quoted in writing.

TikTok Shop work depends on your catalog, your category and how many creators we bring in. So the price comes after the free audit, in writing. For reference, single-platform management starts at $750/month, and US agencies typically charge $1,000–$3,000+ a month or 10–20% of ad spend.

What's included

Approval and setup

Seller Center, product listings, policy review and the Shopify (or store) integration. Tracking and reconciliation with your real orders. Not billed separately.

Ads and content

Shoppable video and catalog ads, testing every month, ad copy and creative direction. Video production is quoted separately, or I work with your team and creators.

Creators and affiliates

Recruiting, briefing and managing creators in TikTok's affiliate program, so content scales without scaling your own production.

What's on your side

Your ad spend (it goes straight to TikTok), creator commissions and samples, and any third-party tools. One monthly invoice in US dollars via Wise.

Get my free audit and quote →

The promise: 90 days.

We work together for 90 days. If you don't like my work, I'll refund the fee. No fine print.

I won't promise you a number, because no one serious can. I promise you'll be happy with the work: in the initial audit we write down where your shop stands today, so you can see clearly what changed, and on day 90 you decide. If you didn't like how we worked, for any reason, I refund the management fee for all three months.

FAQ

What brands ask before reaching out.

What does TikTok Shop ads management include?

Seller Center and product approval, catalog and tracking setup, shoppable video and catalog ads, testing, creator and affiliate management, and weekly reporting. One person runs all of it: me.

Can you get my products approved in a restricted category?

I can't promise what TikTok will approve, and no one honest can. What I bring is experience: I got PaleoLife's shop approved and running in supplements, one of the strictest categories. The work is unglamorous: complete documentation, listings without health claims, images that follow the guidelines and a visible return policy. Read every rejection, fix the specific issue and resubmit.

Do I need a TikTok Shop already?

No. If you don't have one, I set it up and connect it to Shopify or your store. If you already have one, the free audit starts with what's blocking sales today.

How do you measure results when sales happen inside the app?

By reconciling what TikTok reports with your real orders, and by separating paid, organic and affiliate sales. Each one has its own economics, and mixing them hides which one is actually making money.

How much does it cost?

It's quoted after the free audit, in writing, based on your catalog, category and ad spend. For reference, single-platform management starts at $750/month. Your ad spend goes straight to TikTok and never passes through me.

Who will I work with?

With me, directly. I'm based in Argentina and work on US hours: no account managers, no juniors, no handoffs.

What if you don't improve my numbers?

We work together for 90 days and, if you don't like my work, for any reason, I refund the management fee for all three months. No fine print.

TikTok Shop Ads Management for US brands. Approval, catalog, shoppable ads and affiliates