Four accounts, four markets, four different challenges. Each one with the number it delivered and the person who signed off on it.
We rebuilt the performance funnel from scratch for one of Spain's leading electric mobility brands. From a slow, expensive funnel to a measurable, scalable lead engine.
As part of Lottoland's marketing team, I led paid media and performance. The toughest challenge: making a channel profitable that never had been, in an industry regulated by the ASA.
I helped Burger King Switzerland clean up its Meta Ads structure and tracking so key promotions could be measured — and scaled — with confidence.
TikTok had always been PaleoLife's hardest channel: a restricted category and ads that wouldn't get approved. We turned it into a steady revenue stream with ads, a product catalog and affiliates.
Free audit in 48 hours. In writing, no commitment.
Makian