Case studies · PaleoLife

PaleoLife: TikTok went from dead channel to daily sales.

TikTok had always been PaleoLife's hardest channel: a restricted category and ads that wouldn't get approved. We turned it into a steady revenue stream with ads, a product catalog and affiliates.

ServicesTikTok Ads · TikTok Shop · Affiliates
IndustrySupplements & ecommerce
MarketArgentina / global
Year2025
Websitepaleolf.com
PaleoLife
ApprovedTikTok Shop live in a restricted category
Dailysales driven by ads and affiliates
Full funnelshoppable videos, catalog, livestreams and creators

The challenge

TikTok had always been PaleoLife's hardest channel. The goal was to turn that weakness into a scalable performance opportunity.

What I did

  • TikTok Shop and TikTok Ads up and running, navigating the strict requirements of the supplements category.
  • Shopify integrated with TikTok Seller Center to sync products and tracking.
  • A multi-format content strategy: shoppable videos, catalog ads, livestreams and affiliate creators.
  • A full-funnel approach, aiming at both immediate conversions and sustained growth.

Results

  • From inactive channel to steady revenue stream, driven by ads and affiliate content.
  • Daily sales generated by paid campaigns and affiliate videos.
  • Sustained profile growth without relying on daily organic posting.
  • An optimized catalog, enabling dynamic ads and shoppable videos.

Want the same for your brand? See TikTok Shop ads management.

PaleoLifePaleoLife

Matías was key to getting us approved and activated on TikTok Seller Center, no small feat in a category as restricted as supplements. He also managed our ambassadors with exceptional clarity and organization, ensuring consistent content and solid sales. His growth strategy for 2026 is sharp, scalable and exactly what PaleoLife needs.

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