Free audit: a written report in 48 hours · Every week of poorly tracked ads is money you won't get back
Meta Ads & Google Ads · 10 years · On US hours

Senior Meta & Google Ads management. Without the US agency price tag.

10 years running ads for Burger King, Lottoland and Silence. I'm based in Argentina, work on US hours and manage your account myself, for a fraction of what a US agency charges.

If you don't like my work, I'll refund the fee. No fine print.

Written audit in 48 hoursNo long-term contractFrom $750/month
Matías Gañan, Meta Ads and Google Ads specialist, in his intro video
📉
−70%CPA · Silence
🚀
10x ROASrecord · ReLife
🏆
100% Job Successon Upwork

Brands I've worked with, from the US to Europe

Burger King Google Vogue Tyres Lottoland Silence Dentsu PaleoLife ReLife GH Dental ZINation Kumano Adventures Asia Suler MUST University
Results, not promises

10 years of making ads actually sell.

$3M+in ad spend managed
9signed testimonials with name and title
7countries, from Switzerland to the US
5.0★20 reviews · Top Rated on Upwork
What clients say

9 signed testimonials. Real names, photos and titles.

5.0
★★★★★Upwork · 20 reviews
100%
★★★★★Job Success on Upwork
Top
★★★★★Rated on Upwork
★★★★★
“Absolutely thrilled with Matías's exceptional service. He brought an energy and creativity that pushed us to explore new media opportunities.”
Brian Fjeldsted
Brian FjeldstedVP of Marketing, Vogue Tyres (US)
★★★★★
“We cut our cost per acquisition by more than 70% and increased our conversion rate by 180%, through smarter targeting, creative optimization and landing page improvements.”
Judith Grau
Judith GrauBrand Marketing Manager, Silence
★★★★★
“I had the pleasure of working with Matías for a year and highly recommend him. His deep understanding of paid advertising strategy is impressive.”
Juan Sebastián Muñoz
Juan Sebastián MuñozApps Growth Manager, Google
★★★★★
“We hit ROAS peaks of up to 10, something the brand had never seen before. Over 7,000 new followers in a single month.”
Ignacio Castillo
Ignacio CastilloCo-founder, ReLife
★★★★★
“This industry comes with a lot of complexity, and we worked through it together seamlessly. We always got a great response, on both the technical and the strategic side.”
Petruta Pelin
Petruta PelinDigital Marketing Manager, Lottoland
★★★★★
“Matías was key to getting us approved on TikTok Seller Center, no small feat in a category as restricted as supplements.”
Emanuel Colombo
Emanuel ColomboCMO, PaleoLife
★★★★★
“Thanks to Matías's expertise, we saw a 22% increase in leads, with a direct, positive impact on the business.”
Guillermo
GuillermoCo-founder, GH Dental
★★★★★
“I was lucky to work with a true professional. He built a strong relationship with his agency that translated into excellent results.”
Carlos Macía Patiño
Carlos Macía PatiñoDelivery Manager, Dentsu
★★★★★
“Matías is very professional, committed and someone we can trust.”
David Kher
David KherCo-founder, ZINation
Why Makian

Makian vs. a US agency vs. an in-house hire

MakianUS agencyIn-house hire
Monthly costFrom $750$1,000–$3,000+ or 10–20% of ad spend1~$6,500 salary, plus benefits and taxes2
Who manages your accountMatías, 10 years inOften a junior account managerDepends on who you can hire
Written guarantee✓ 90 days, fee back✗✗
Tracking setup✓ IncludedOften billed extraNeeds extra tools or help
Contract✓ Cancel anytimeOften 6–12 monthsHiring, onboarding, payroll

1 WebFX, PPC management pricing · 2 Median salary of $78,760 a year for marketing specialists, US Bureau of Labor Statistics, May 2025.

Senior talent, Argentine rates

Big-brand experience, built for US businesses.

🕘

Your hours, not mine

Córdoba is one to two hours ahead of New York. Calls, replies and changes happen during your business day.

🌎

10 years, 7 countries

Burger King in Switzerland, Lottoland in the UK, Silence in Spain, Vogue Tyres in the US. The same playbook, on your account.

💵

Simple billing

One monthly invoice in US dollars, paid by bank transfer through Wise. No payroll, no benefits, no employment taxes.

🤝

One person, accountable

No account managers or handoffs. You talk to the person who runs your ads, and I answer for the results.

90day
guarantee

If you don't like my work, I'll refund the fee.

I won't promise you a number: no one serious can. I promise you'll be happy with the work. We work together for 90 days and, if you don't like my work, for any reason, I'll refund the management fee for all three months. No fine print, no questions asked. All the risk is on me.

Transparent pricing

Pick your plan. No sales call to see a price.

Basic

$750/month
One platform: Meta or Google
  • 1 ad account, 1 country
  • Full conversion tracking
  • Ad copywriting
  • 5–10 tests per month
  • 90-day guarantee
Get started →
⭐ Most popular

Full

$1,500/month
Meta + Google working together
  • Every campaign your account needs
  • Full funnel, stage by stage
  • Weekly report
  • Tracking on both platforms
  • 90-day guarantee
🛡️ 90-day satisfaction guarantee
Book my free audit →

Custom

Tailored
Multichannel, high ad spend
  • Everything in Full
  • TikTok Shop Ads and X Ads
  • Landing pages and CRO
  • Priority direct line
  • 90-day guarantee
Let's talk →

Billed monthly in US dollars. Your ad spend goes straight to Meta and Google.

How we start

Your free audit in 3 steps

1

Book a 30-minute call

Tell me what you sell and how much you spend. Prefer to write? .

2

Read-only access

Takes two minutes. I can't change anything in your account.

3

Your audit in 48 hours

What's wrong, what it's costing you and what I'd fix first.

From the blog

What I've learned managing $3M+ in ad spend.

FAQ

What people ask before reaching out

What's the minimum ad spend you work with?

There's no fixed minimum: it depends on your industry, your average sale value and your current cost per result. A simple rule of thumb: if you spend less on ads than the management fee, hiring me doesn't make sense yet. I'll tell you honestly in the free audit.

What if you don't improve my numbers?

I won't promise you a number: no one serious can guarantee how much your cost per result will drop. What I do promise is this: we work together for 90 days and, if you don't like my work, for any reason, I'll refund the management fee for all three months. In full, no fine print.

Is there a long-term contract?

No. The plan is built around 90 days, but if you decide to stop sooner, you can, with no penalty.

Who manages my account?

I do. No juniors, no account team, no middlemen.

Is setup charged separately?

No. The pixel, Conversions API, GTM and GA4 are all included in the fee.

What's not included?

Your ad spend (it goes straight to Meta, Google, TikTok or X) and design and video production, which is quoted separately. Ad copywriting is included.

Do you work with any industry?

With businesses that can track results all the way to the sale or the qualified lead: ecommerce, high-ticket services, healthcare, education and real estate.

Why do you cost less than a US agency?

Two reasons: I'm based in Argentina, where the cost of living is lower, and I don't carry an agency's overhead (office, sales team, account managers). You pay for the work, not the structure. The experience is the same one I used for Burger King, Lottoland and Silence.

What time zone are you in?

I'm based in Córdoba, Argentina (GMT-3, no daylight saving): one to two hours ahead of New York and four to five ahead of the West Coast. My workday overlaps the US business day, so calls and replies happen during your hours.

How do I pay?

One invoice a month, in US dollars, paid by bank transfer through Wise. I work as an independent contractor: no payroll, benefits or employment taxes on your side. Your ad spend is billed by Meta and Google directly to your card.

Are your ads selling as much as they should?

Book a 30-minute call and get a written audit in 48 hours. Free, no strings attached.

In writingNo commitment90-day guarantee
Your free audit starts here

Book a 30-minute call.

Tell me what you sell and how your account is doing. Within 48 hours you get a written audit with what I'd fix first. No commitment.

Book my free audit →