Case studies · Lottoland

Lottoland: display break-even in under 90 days. A first in the company's history.

As part of Lottoland's marketing team, I led paid media and performance. The toughest challenge: making a channel profitable that never had been, in an industry regulated by the ASA.

ServicesDisplay · Performance · Retargeting

IndustryiGaming

MarketUnited Kingdom

Year2024

Websitelottoland.co.uk

<90 daysto break-even

−70%CPA in priority markets

1st timedisplay turned a profit for the company

The challenge

Lottoland trusted me with one of its toughest challenges: turning underperforming display campaigns into a profitable acquisition channel while meeting iGaming and ASA compliance requirements.

What I did

A performance-driven display strategy, aligned with iGaming and ASA compliance.
Audience restructuring and creative optimization, with a scalable prospecting and retargeting approach.
Close collaboration with design and analytics to keep refining hooks, messaging and placements.
A sustainable framework for traffic, acquisition and creative testing that stayed in place with the team.

Results

Display break-even for the first time in the company's history, in under 90 days.
Over 70% lower cost per acquisition in priority markets.
Better return on ad spend through segmented retargeting and dynamic creative optimization.
A scalable system for lead generation and first-time deposits.

This industry comes with a lot of complexity, and we worked through it together seamlessly. We always got a great response, on both the technical and the strategic side.
Petruta PelinDigital Marketing Manager, Lottoland

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