Case studies · Silence

Silence: −70% cost per acquisition, +180% conversion rate.

We rebuilt the performance funnel from scratch for one of Spain's leading electric mobility brands. From a slow, expensive funnel to a measurable, scalable lead engine.

ServicesMeta Ads · CRM · Landing page

IndustryElectric mobility

MarketSpain

Year2023

Websitesilence.eco

−70%cost per acquisition

+180%conversion rate

↑ CTRacross every format: static, UGC and product

The challenge

The goal was to generate quality leads for Silence's electric scooters while lowering acquisition cost and improving conversion rate. The brand needed a clear, measurable funnel that could scale across all of Spain.

What I did

A high-intent acquisition system on Meta Ads, with refined audiences and a new campaign structure.
An optimized landing page and form: more completed submissions and higher-quality leads.
Structured creative testing — static, UGC and product-focused assets — against a control.
Bottlenecks identified and fixed at every stage of the funnel.

Results

70% lower cost per acquisition, by restructuring campaigns and audiences and testing for results.
180% higher conversion rate, thanks to the landing page and a cleaner user journey.
Higher CTR and engagement across every format, with consistently more efficient traffic.
A measurable, scalable funnel that let Silence increase its budget with confidence.

We cut our cost per acquisition by more than 70% and increased our conversion rate by 180%, through smarter targeting, creative optimization and landing page improvements. His strategic thinking and execution had a clear impact on our acquisition results.
Judith GrauBrand Marketing Manager, Silence

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