Case studies · Burger King

Burger King Switzerland: from fragmented campaigns to a measurable system across every market.

I helped Burger King Switzerland clean up its Meta Ads structure and tracking so key promotions could be measured — and scaled — with confidence.

ServicesMeta Ads · Tracking · Account structure

IndustryRestaurants & retail

MarketSwitzerland

Year2023

Websiteburger-king.ch

100%attribution: pixel, custom conversions and dashboards

Multi-marketone structure across several Swiss markets

Promoscampaigns optimized for launches and peak dates

The challenge

Burger King needed to strengthen its digital acquisition and measurement capabilities across several markets in Switzerland. My role was to turn fragmented campaigns into a consistent, measurable, performance-driven system.

What I did

A complete Meta Ads structure aligned with the brand and promotional calendar.
An end-to-end tracking framework: pixel events, custom conversions and performance dashboards.
Multi-format campaigns for restaurant traffic, delivery partners and seasonal promotions.
Clear testing and scaling principles, coordinated with the creative and local teams.

Results

Greater campaign efficiency through better audience structure and creative alignment.
Reliable tracking: the team could now measure performance and return accurately.
Stronger promotion results: launches, limited-time offers and special dates.
A stronger digital presence, combining brand messaging with conversion-focused setups.

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